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The word  persuasion  is often viewed through a negative lens because it has been used to coerce, manipulate and exploit others; however, at its core, it is simply a skill. Persuasion is the act of getting someone else to change their mind or take an action.  Ethical persuasion exists and should be used by practitioners in strategic communications – especially when writing proposals for grants and in overall business communications. To be an effective advocate for your projec

Have you ever bought something you didn’t need solely because it was only available for a limited time? You may have been influenced by one of the six principles of persuasion – scarcity.  Let’s be clear, scarcity must be conducted with ethics at the forefront. Failure to do so will damage trust between brand and stakeholders as well as harm public perception/reputation.  How to use scarcity ethically:  Be HONEST. Do not promote a product or service as “limited time” or “limi