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As the saying goes, time is money. Strategic communicators — or small business owners managing their own social accounts — must be intentional about how they spend their finite resources. Let’s dive into some of the pros and cons of the current big players within the social media landscape ➡️ Facebook: Good for reaching  millennials , followed by Gen Z. Over  three billion active  users in 2024. Free built-in toolset for business and basic analytics. Suffers from a low engage

The prevalence of social media in the everyday world have changed how crisis communications professionals must address dire situations. The need for an immediate, well-crafted response is now required to effectively manage crises. Long gone are the days of waiting hours, days or weeks for a first reaction.    Defining crisis:   A  crisis  is an unexpected event that causes uncertainty and poses a legitimate threat to an organization’s mission, bottom line, reputation or stake

When a star explodes, it leaves behind a dazzling array of elements for future stars and planets to use. The same can be said for social media platforms. When one services ends or experiences fundamental changes, it essentially creates opportunity for new players to enter the social atmosphere. Social media evolve whether we like it or not. Instagram recently ticked off many of its users by updating its iconic square grid into a portrait layout – a change that was purely cosm

If you were online in the fall of 2024, like me, you probably saw a lot of Wicked memes. While many of them were harmlessly amusing, a particular viral moment was damaging to the reputation of one well-known company.  Mattel a prominent American toy manufacturer, found itself in hot water after it mistakenly printed and distributed a link to a pornography website on one of its products traditionally marketed towards children. In collaboration with the theatrical release of Wi

Companies can increase their audience reach and promote a positive brand image by participating in trending moments on social media. However, much consideration must be given to the message and its intended audience or else negative consequences may occur. For example, Gap posted a statement on X (formerly known as Twitter), calling for unity following the 2020 United States presidential election results. Take a look at a screenshot of the now deleted post below: ↓ The video

Overview Lunchly is a meal kit that was released in September 2024 by notorious YouTube content creators Jimmy Donaldson (MrBeast), Logan Paul, and JJ Olatunji (KSI). All kits include Donaldson’s Feastables chocolate bar, Paul and Olatunji’s Prime hydration drink and either a pizza, nacho or turkey and cracker meal. The company, which is advertised as a healthier alternative to Lunchables, faced scrutiny upon hitting the shelves after dietary experts questioned its nutritiona