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As the saying goes, time is money. Strategic communicators — or small business owners managing their own social accounts — must be intentional about how they spend their finite resources. Let’s dive into some of the pros and cons of the current big players within the social media landscape ➡️ Facebook: Good for reaching  millennials , followed by Gen Z. Over  three billion active  users in 2024. Free built-in toolset for business and basic analytics. Suffers from a low engage

There are countless perspectives that can be written about a singular topic. As strategic communicators, we can leverage our knowledge of our clients' needs to broadcast uniquely compelling messages to the relevant publics. This can result in higher engagement, more purchases and stronger brand loyalty. No audience, no problem! Simply fill out an audience persona worksheet to begin homing in towards the desired target. Keep in mind that the narrower the net cast, the more nic

When a star explodes, it leaves behind a dazzling array of elements for future stars and planets to use. The same can be said for social media platforms. When one services ends or experiences fundamental changes, it essentially creates opportunity for new players to enter the social atmosphere. Social media evolve whether we like it or not. Instagram recently ticked off many of its users by updating its iconic square grid into a portrait layout – a change that was purely cosm

Have you ever bought something you didn’t need solely because it was only available for a limited time? You may have been influenced by one of the six principles of persuasion – scarcity.  Let’s be clear, scarcity must be conducted with ethics at the forefront. Failure to do so will damage trust between brand and stakeholders as well as harm public perception/reputation.  How to use scarcity ethically:  Be HONEST. Do not promote a product or service as “limited time” or “limi

Owala made a splash in the water bottle industry with its innovative product, the FreeSip. While the company is mainly recognized for its unique colorways and convenient drinking spouts, its brand voice is also a staple of its identity. Since going viral in 2023, Owala has grown its online presence through various marketing efforts which were supported by its brand voice and tone. The Voice of Owala: welcoming, conversational, youthful. Owala engages with its digital audience