How Owala Keeps its Brand Voice Hydrated

Owala made a splash in the water bottle industry with its innovative product, the FreeSip. While the company is mainly recognized for its unique colorways and convenient drinking spouts, its brand voice is also a staple of its identity. Since going viral in 2023, Owala has grown its online presence through various marketing efforts which were supported by its brand voice and tone.

The Voice of Owala: welcoming, conversational, youthful.

Owala engages with its digital audience by using language that is friendly, trendy and relatable. Its bottles are fun and bold, and its choice in vocabulary reflects its products and services.

Tone and Consistency:

Depending on the platform and situation, Owala will adjust its tone to match the scene.

• Website: Many of the pages and product descriptions on Owala’s website are cheeky. However, the brand restrains its outgoing spirit when addressing serious inquiries and concerns, warranties and other legal policies.

• Blog: Owala’s blog posts take on an informative stance while keeping its welcoming and conversational attitude. These posts make information accessible to readers who may otherwise find the facts boring.

• Social Media: Owala is currently active on Facebook, Instagram, Threads, X and YouTube. Communication across these channels is very similar, with the brand warmly inviting consumers to check out new products and limited-edition color drops.

Effectiveness of Brand Voice:

The foundation of Owala’s activities is based on the phrase, “Do more of what you love.” Owala shows care in its consumers – which appear to be chronically online Gen Zers with a love for trends, functionality and color – by speaking to them in language that resonates with their interests.

Conclusion of Analysis:

A hydrated voice is a healthy voice, and Owala floods its brand identity with a consistent brand voice across its channels.